Previous Agenda – Chief Customer Experience Officer Summit Singapore

08:15 - 09:00 | Registration & Speed Networking & Breakfast

09:00 - 09:10 | Chairperson Introduction & Overview

Mimrah Mahmood

Senior Director and Partner, Meltwater

09:10 - 09:40 | Opening Speech

Key CX Trends, Challenges and Opportunities

As the world finally begins to emerge from the worst part of the pandemic, a new breed of challenges arise, affecting businesses and customers at the same time. To no surprise, customer experience has generally suffered a setback as a result of numerous restrictions and adjustments in service standards to cope with added public health precautions, remote working requirements, and digital dependency.

Industries ranging from travel and hospitality, consumer technologies, financial services and so on have experienced a rapid pace of change across their sales and service operations. Yet a new wave of global socio-economic headwinds unrelated to the pandemic have triggered a cascade of additional pressures that worry consumers. In this segment, Forrester will share select CX trends, challenges, and opportunities to inspire ideas among CXOs and strategy professionals.

Tom Mouhsian

Principal Analyst, Forrester Research

09:40 - 10:25 | Interactive Panel

CX Challenges: How to Roadmap a Single Customer View to Humanise Customer Experience

– Challenges and struggle to build a single customer view in a legacy organisation
– The correlation between data and 360-degree customer view
– How to champion the customer lifecycle marketing

Rachel Chen

Chief Customer & Digital Officer, HSBC Life

Joey Tan

Head of Customer Experience, GXS Bank

Beth Chim

Head of Enterprise Sales, Business Messaging, APAC, Meta

Alex Cringle

Chief Product Officer, Stashaway

10:25 - 11:10 | Interactive Panel

CX Insights: How to Drive Customer, Employee and Brand Experience Innovations

– Use cases and examples to drive innovations on CX, EX and Brand Experience
– The impact of customer and employee advocacy

Jason Huan

Chief Marketing Officer, Endowus

Alison Turner

Global Head of Client Experience, JLL

Jerome Goh

Senior Director, Innovation & Strategy, EPAM

11:10 - 11:40 | Networking Coffee Break

11:40 - 12:25 | Interactive Panel

CX Values: How to Position Your CX Strategies to Align with Branding and Values Proposition

– Differentiate your brand to effectively deliver the brand message to your customers
– Look at game-changing customer values, e.g. ESG, social transformation, authenticity

Caroline Leong

Chief Customer Officer, TEEG

Venaig Solinhac

SVP & CEO Adva, CMO, Re-Foods, Olam Ventures

Ramesh Yadav

Chief Marketing Officer, Baidyanath Group

David Harling

Managing Director, APAC, MoneySmart

12:25 - 13:10 | Interactive Panel

CX Forecast: How to Embark on a Customer Experience Transformation

– The current state of your CX Transformation
– The desired future state of your organisation on experience innovation

Shari Van Cleave

Global Head / MD Digital & Data Commercialization & Client Experience, Standard Chartered Bank

Akhil Bhan

Group Head of Customer Experience, An Institutional Banking Group

Prashant Aggarwal

President & Chief Commercial Officer, Hyphen Group

Kian Foh Then

Deputy CEO & Group COO, Collectius

13:10 - 14:10 | Networking Lunch Buffet

Facilitated Roundtable Sessions

Participate in facilitated interactive discussions with your peers – in groups of 8, discuss and share your thoughts with other attendees in a roundtable setting with food and drinks served to table. Please see the topics details below.

14:10 - 15:15 | Roundtable Discussion

Boosting Customer Experience (CX) through messaging to thrive in the digital-first world

Discussion Questions:
– How organisation can drive better CX in a more resilient, and agile manner in an increasingly digital world. What is the role of business and marketing stakeholders in driving success?
– What are the common challenges in driving effective CX and how to overcome them through technologies like business messaging?
– How are enterprises communicating with customers and prospects at a time where phone, emails and SMS are facing increased regulatory pressure?
– How can enterprises effectively leverage business messaging to elevate customer journeys, delight customers and provide ongoing support?

15:15 - 16:00 | Roundtable Discussion

Be the Smarter, Faster, Customer-First Growth Leader

Discussion Questions:
– What are the top success metrics/ KPIs / goals that matter most to a CX Professional?
– How are you leveraging analytics, segmentation and engagement to drive growth?
– What is a good retention rate and how do you stack up to Industry Benchmarks?

16:00 - 16:45 | Closing Remarks & Departure Coffee

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