Workshop Hosted by Tealium

Futuristic CX Journey - Organisation of the Future

5 June 2024 | PARKROYAL COLLECTION Marina Bay, 6 Raffles Blvd, Singapore

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Workshop Hosted by Tealium: Futuristic CX Journey - Organisation of the Future

Embark on a Futuristic CX Journey at Our ‘Organisation of the Future’ Workshop!

In the digital revolution’s wake, organisations explore new horizons, envisioning limitless CX potential. With technology’s leaps, possibilities expand. But, only a select few grasp CX innovation’s transformative power for a competitive edge. The key? Organisational transformation.

Join us as we tackle this question head-on, dissecting the intersection of technology, process optimisation, and cultivating the right talent. This is your chance to explore the intricacies of implementing one-to-one experiences on a grand scale.

Don’t just dream it – let’s make it happen.
You will hear from industry leaders including Anil Srinivas Chilla, Regional Head of CRM, Consumer Data and CX, L’Oreal SAPMENA who will share with us their CDP journey.

But that’s not all – dive even deeper by joining your favourite roundtable discussions. After a quick coffee recharge, it’s time to pick your adventure: engage in eye-opening conversations with fellow peers tackling the same digital transformation challenges you are.

Seize the moment! Secure your spot now to pioneer a data-driven CX revolution!

Agenda

13:30 – 14:00: Door Opens – Registration & Networking

14:00 – 15:00: Chairperson Opening & Fireside Chat | Getting Started with a CDP: Building a Future-Ready Data-Driven Enterprise

15:00 – 15:30: Keynote Presentation | Using First-Party Data & Amazon Marketing Cloud

15:30 – 15:50: Networking & Coffee Break – Choose the Upcoming Breakout Session You’d Like to Join!

15:50 – 16:50: Breakout Roundtable
Breakout Roundtable 1 | CDP 101: Getting Started with Customer Data Platforms
Breakout Roundtable 2 | Advancing Your CDP: Taking Your Customer Data Platform to the Next Level

16:50 – 17:00: Closing Remarks & Departure

This Roundtable has concluded. Please contact us at lduan@cxoinnovation.com for more information about customising your Roundtable.

Event Agenda

Speakers

Will Griffith

Vice President & General Manager, APJ Tealium

[Software Development]

Clarke Woodward

APAC Business Development Lead, AdTech, Amazon

[Software Development]

Anil Srinivas Chilla

Regional Head of CRM, Consumer Data and CX, L’Oreal SAPMENA

[Personal Care Product Manufacturing]

Mark Maglalang

Senior Solutions Consultant, Tealium

[Software Development]

Nick Dennis

Vice President, Solutions Consulting, APJ, Tealium

[Software Development]

Darryl Su

Regional Vice President, Sales, Asia, Tealium

[Software Development]

Our Sponsors

Salesforce

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies – cloud, mobile, social, voice, and artificial intelligence – to connect to their customers in a whole new way. The Salesforce Customer 360 is an integrated CRM platform, powered by AI, that unites marketing, sales, commerce, IT and analytics departments. It gives these teams a single, shared view of their customers so they can work together to build lasting, trusted relationships and deliver the personalised experiences their customers expect. Salesforce is committed to a set of core values – trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row.

Tealium

Tealium connects customer data– spanning web, mobile, offline, and IoT devices — so brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. Over 1,000 businesses worldwide trust Tealium to power their customer data strategies.

Adobe

Company description: Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratise creativity, shape the next generation of storytelling and inspire entirely new categories of business.

Braze

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands like Citi, Burger King, Sephora, Disney, Telstra & Skyscanner foster human connection across email, mobile, SMS, and web. Named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms, Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore.

ServiceNow

ServiceNow (NYSE: NOW) is the fastest-growing enterprise cloud software company in the world above $1 billion. Founded in 2004 with the goal of making work easier for people, ServiceNow is making the world of work, work better for people. Our cloud-based platform and solutions deliver digital workflows that create great experiences and unlock productivity for more than 6,200 enterprise customers worldwide, including approximately 80% of the Fortune 500.

ON24

ON24 is on a mission to transform the way marketers market, powering the live, always-on and personalised experiences that businesses need to create engagement, deliver data, find demand and drive revenue. Through the ON24 Platform, marketers can build data-rich, interactive webinar and content experiences, understand audience behavior and turn that intelligence into action. Informed by more than a billion engagement minutes — including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources — marketers drive more revenue from ON24 experiences than any other digital channel. Headquartered in San Francisco, ON24 has a wide global footprint with eight offices in key regions, including London, Munich, Singapore, Stockholm and Sydney.

SAP

As the market leader in enterprise application software, SAP is helping companies of all sizes and in all industries run better by redefining ERP and creating networks of intelligent enterprises that provide transparency, resiliency, and sustainability across supply chains.

Their end-to-end suite of applications and services enables our customers to operate profitably, adapt continuously, and make a difference worldwide.