Private Executive Luncheon - ON24

Pharma Marketing Circle: Transforming Digital Engagement with HCPs

1 March 2024 | LeVeL33, 8 Marina Boulevard, #33-01 Marina Bay Financial Centre Tower 1

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Pharma Marketing Circle: Transforming Digital Engagement with HCPs

Join ON24 for an exclusive pharma marketing lunch “Transforming Digital Engagement with HCPs” to explore cutting-edge strategies for Healthcare Professional (HCP) engagement through innovative, AI-driven digital experiences. This will be a unique networking opportunity to share ideas and meet your peers to discuss how to deliver impactful digital engagement strategies in 2024.

From this networking lunch you will learn:

The latest innovations in digital events, webinars and more
Best practices to engage HCPs through digital experiences
How generative-ai is leveraged to drive content and workflow efficiencies
Why first-party engagement data is critical to finding actionable insights

Don’t miss this chance to stay ahead in the evolving digital landscape of pharma marketing and make some new connections.

Agenda

12:00: Door Opens – Registration & welcome drinks

12:25: Welcome & Opening Speech

12:40: Self-introduction (Food starts serving)

13:00: Fireside Chat – Digital Engagement Strategies at Astellas

13:20 – 14:00: Lunch & Group Discussion

14:00: Closing

14:00 onwards: Departure (Participants are welcome to stay behind for networking)

This Roundtable has concluded. Please contact us at lduan@cxoinnovation.com for more information about customising your Roundtable.

The Private Executive Luncheon has a limited 15 seats for Marketing, Medical Affairs, Strategy & Commercial leaders from the healthcare & pharma industry who are based in Singapore.

Event Agenda

Moderators

Nick Harknett

Vice President of Sales APAC, ON24

Yu-Sun Jung

Associate Director, Omnichannel Strategic Planning for International Region, Astellas Pharma

Our Sponsors

Salesforce

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies – cloud, mobile, social, voice, and artificial intelligence – to connect to their customers in a whole new way. The Salesforce Customer 360 is an integrated CRM platform, powered by AI, that unites marketing, sales, commerce, IT and analytics departments. It gives these teams a single, shared view of their customers so they can work together to build lasting, trusted relationships and deliver the personalised experiences their customers expect. Salesforce is committed to a set of core values – trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row.

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