Private Executive Luncheon - ON24

Pharma Marketing Circle: Transforming Digital Engagement with HCPs

1 March 2024 | LeVeL33, 8 Marina Boulevard, #33-01 Marina Bay Financial Centre Tower 1

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Pharma Marketing Circle: Transforming Digital Engagement with HCPs

Join ON24 for an exclusive pharma marketing lunch “Transforming Digital Engagement with HCPs” to explore cutting-edge strategies for Healthcare Professional (HCP) engagement through innovative, AI-driven digital experiences. This will be a unique networking opportunity to share ideas and meet your peers to discuss how to deliver impactful digital engagement strategies in 2024.

From this networking lunch you will learn:

The latest innovations in digital events, webinars and more
Best practices to engage HCPs through digital experiences
How generative-ai is leveraged to drive content and workflow efficiencies
Why first-party engagement data is critical to finding actionable insights

Don’t miss this chance to stay ahead in the evolving digital landscape of pharma marketing and make some new connections.

Agenda

12:00: Door Opens – Registration & welcome drinks

12:25: Welcome & Opening Speech

12:40: Self-introduction (Food starts serving)

13:00: Fireside Chat – Digital Engagement Strategies at Astellas

13:20 – 14:00: Lunch & Group Discussion

14:00: Closing

14:00 onwards: Departure (Participants are welcome to stay behind for networking)

This Roundtable has concluded. Please contact us at lduan@cxoinnovation.com for more information about customising your Roundtable.

The Private Executive Luncheon has a limited 15 seats for Marketing, Medical Affairs, Strategy & Commercial leaders from the healthcare & pharma industry who are based in Singapore.

Event Agenda

Moderators

Nick Harknett

Vice President of Sales APAC, ON24

Yu-Sun Jung

Associate Director, Omnichannel Strategic Planning for International Region, Astellas Pharma

Our Sponsors

Salesforce

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies – cloud, mobile, social, voice, and artificial intelligence – to connect to their customers in a whole new way. The Salesforce Customer 360 is an integrated CRM platform, powered by AI, that unites marketing, sales, commerce, IT and analytics departments. It gives these teams a single, shared view of their customers so they can work together to build lasting, trusted relationships and deliver the personalised experiences their customers expect. Salesforce is committed to a set of core values – trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row.

Tealium

Tealium connects customer data– spanning web, mobile, offline, and IoT devices — so brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. Over 1,000 businesses worldwide trust Tealium to power their customer data strategies.

Adobe

Company description: Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratise creativity, shape the next generation of storytelling and inspire entirely new categories of business.

Braze

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands like Citi, Burger King, Sephora, Disney, Telstra & Skyscanner foster human connection across email, mobile, SMS, and web. Named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms, Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore.

ServiceNow

ServiceNow (NYSE: NOW) is the fastest-growing enterprise cloud software company in the world above $1 billion. Founded in 2004 with the goal of making work easier for people, ServiceNow is making the world of work, work better for people. Our cloud-based platform and solutions deliver digital workflows that create great experiences and unlock productivity for more than 6,200 enterprise customers worldwide, including approximately 80% of the Fortune 500.

ON24

ON24 is on a mission to transform the way marketers market, powering the live, always-on and personalised experiences that businesses need to create engagement, deliver data, find demand and drive revenue. Through the ON24 Platform, marketers can build data-rich, interactive webinar and content experiences, understand audience behavior and turn that intelligence into action. Informed by more than a billion engagement minutes — including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources — marketers drive more revenue from ON24 experiences than any other digital channel. Headquartered in San Francisco, ON24 has a wide global footprint with eight offices in key regions, including London, Munich, Singapore, Stockholm and Sydney.

SAP

As the market leader in enterprise application software, SAP is helping companies of all sizes and in all industries run better by redefining ERP and creating networks of intelligent enterprises that provide transparency, resiliency, and sustainability across supply chains.

Their end-to-end suite of applications and services enables our customers to operate profitably, adapt continuously, and make a difference worldwide.

Forrit

Forrit – the next-generation Azure Content Management System that helps you create exceptional online customer experiences.

Their easy-to-use CMS lets you build and edit your website with minimal tech skills. With a host of security and audit features built-in, Forrit will help you reduce risk and comply with regulations.
For more information, visit LinkedIn, X.

Qualtrics

Qualtrics, the world’s No. 1 Experience Management (XM) provider and creator of the XM category is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand.

Over 13,000 organizat