Private Executive Luncheon

Transforming Marketing and Customer Service with Generative AI

10 July 2024 | Mandarin Oriental Hong Kong, Central, Hong Kong

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Transforming Marketing and Customer Service with Generative AI

Discover how Generative AI is revolutionising marketing and customer service by delivering personalised, real-time experiences through a seamless blend of traditional and Generative AI capabilities. Learn how this cutting-edge technology is supercharging every stage of the content supply chain, from ideation to distribution. Ready to start your GenAI journey? Let us guide you through the essential steps to harness the power of Generative AI for your business.

1. Putting Generative AI to Work in Customer Service: How to combine traditional and Generative AI capabilities to deliver the personalised, real-time experiences customers want.

2. The Revolutionary Content Supply Chain: How Generative AI can help marketers supercharge every stage of content creation.

3. How to Get Your GenAI Journey Started: Steps to embark on a successful Generative AI journey.

Join us to take the first step towards innovation and explore how Generative AI can transform your marketing and customer service!

Agenda

12:00: Door Opens – Registration

12:30: Welcome Address & Self-introduction

12:45: IBM’s Opening Presentation

12:55: Lunch & Group Discussion

13:55: Closing Remarks & Feedback Collection

14:00 onwards: Departure (Participants are welcome to stay behind for networking)

This Roundtable has concluded. Please contact us at lduan@cxoinnovation.com for more information about customising your Roundtable.

Event Agenda

Moderators

Our Sponsors

Salesforce

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies – cloud, mobile, social, voice, and artificial intelligence – to connect to their customers in a whole new way. The Salesforce Customer 360 is an integrated CRM platform, powered by AI, that unites marketing, sales, commerce, IT and analytics departments. It gives these teams a single, shared view of their customers so they can work together to build lasting, trusted relationships and deliver the personalised experiences their customers expect. Salesforce is committed to a set of core values – trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row.

Tealium

Tealium connects customer data– spanning web, mobile, offline, and IoT devices — so brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. Over 1,000 businesses worldwide trust Tealium to power their customer data strategies.

Adobe

Company description: Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratise creativity, shape the next generation of storytelling and inspire entirely new categories of business.

Braze

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands like Citi, Burger King, Sephora, Disney, Telstra & Skyscanner foster human connection across email, mobile, SMS, and web. Named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms, Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore.

ServiceNow

ServiceNow (NYSE: NOW) is the fastest-growing enterprise cloud software company in the world above $1 billion. Founded in 2004 with the goal of making work easier for people, ServiceNow is making the world of work, work better for people. Our cloud-based platform and solutions deliver digital workflows that create great experiences and unlock productivity for more than 6,200 enterprise customers worldwide, including approximately 80% of the Fortune 500.

ON24

ON24 is on a mission to transform the way marketers market, powering the live, always-on and personalised experiences that businesses need to create engagement, deliver data, find demand and drive revenue. Through the ON24 Platform, marketers can build data-rich, interactive webinar and content experiences, understand audience behavior and turn that intelligence into action. Informed by more than a billion engagement minutes — including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources — marketers drive more revenue from ON24 experiences than any other digital channel. Headquartered in San Francisco, ON24 has a wide global footprint with eight offices in key regions, including London, Munich, Singapore, Stockholm and Sydney.

SAP

As the market leader in enterprise application software, SAP is helping companies of all sizes and in all industries run better by redefining ERP and creating networks of intelligent enterprises that provide transparency, resiliency, and sustainability across supply chains.

Their end-to-end suite of applications and services enables our customers to operate profitably, adapt continuously, and make a difference worldwide.

Forrit

Forrit – the next-generation Azure Content Management System that helps you create exceptional online customer experiences.

Their easy-to-use CMS lets you build and edit your website with minimal tech skills. With a host of security and audit features built-in, Forrit will help you reduce risk and comply with regulations.
For more information, visit LinkedIn, X.

Qualtrics

Qualtrics, the world’s No. 1 Experience Management (XM) provider and creator of the XM category is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand.

Over 13,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about.

To learn more, please visit Qualtrics.

Integral Ad Science

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Storyteq

StoryTeq’s revolutionary Creative Automation is enabling major brands around the world to deliver more high-quality content to every channel and market, faster than ever before. That’s premium video, digital, statics and print content, all created in a matter of seconds from our dynamic templates.

And with their Forrester®-recognised ActiveDAM module, local teams can now adopt, adapt, download and distribute hyper-relevant, localised marketing specific to their unique audiences, connecting marketing operations and ensuring bran