Private Executive Luncheon

Transforming Marketing and Customer Service with Generative AI

10 July 2024 | Mandarin Oriental Hong Kong, Central, Hong Kong

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Transforming Marketing and Customer Service with Generative AI

Discover how Generative AI is revolutionising marketing and customer service by delivering personalised, real-time experiences through a seamless blend of traditional and Generative AI capabilities. Learn how this cutting-edge technology is supercharging every stage of the content supply chain, from ideation to distribution. Ready to start your GenAI journey? Let us guide you through the essential steps to harness the power of Generative AI for your business.

1. Putting Generative AI to Work in Customer Service: How to combine traditional and Generative AI capabilities to deliver the personalised, real-time experiences customers want.

2. The Revolutionary Content Supply Chain: How Generative AI can help marketers supercharge every stage of content creation.

3. How to Get Your GenAI Journey Started: Steps to embark on a successful Generative AI journey.

Join us to take the first step towards innovation and explore how Generative AI can transform your marketing and customer service!

Agenda

12:00: Door Opens – Registration

12:30: Welcome Address & Self-introduction

12:45: IBM’s Opening Presentation

12:55: Lunch & Group Discussion

13:55: Closing Remarks & Feedback Collection

14:00 onwards: Departure (Participants are welcome to stay behind for networking)

This Roundtable has concluded. Please contact us at lduan@cxoinnovation.com for more information about customising your Roundtable.

Event Agenda

Moderators

Our Sponsors

Salesforce

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies – cloud, mobile, social, voice, and artificial intelligence – to connect to their customers in a whole new way. The Salesforce Customer 360 is an integrated CRM platform, powered by AI, that unites marketing, sales, commerce, IT and analytics departments. It gives these teams a single, shared view of their customers so they can work together to build lasting, trusted relationships and deliver the personalised experiences their customers expect. Salesforce is committed to a set of core values – trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row.

Tealium

Tealium connects customer data– spanning web, mobile, offline, and IoT devices — so brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. Over 1,000 businesses worldwide trust Tealium to power their customer data strategies.

Adobe

Company description: Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratise creativity, shape the next generation of storytelling and inspire entirely new categories of business.