Chief Marketing Officer Roundtable - Storyteq

Uncomfortable MarTech Creative Production Questions you Should Ask…...But Don’t

November 2022 | 133 Houndsditch, etc.venues, London | #ChiefMarketing

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[Marketing Ops] Uncomfortable MarTech Creative Production Questions you Should Ask…...But Don’t

The CMO Roundtable discussion will focus on three key areas, namely people, process, and platforms.

People – why are our key stakeholders not aligned?
Process – why is our creative production process broken and out of date?
Platforms – why do we have many, many, many platforms to run our marketing operations?

Firstly, the participants will explore the reasons why the key stakeholders are not aligned and identify ways to address this issue. Then the discussion will delve into the creative production process and determine why it is broken and out of date.

The participants will brainstorm solutions to revamp the process and ensure its efficiency. Lastly, the group will examine the challenges associated with having numerous platforms to run marketing operations and seek ways to streamline them to enhance overall effectiveness.

The roundtable promises to be an informative and productive session that will yield actionable insights to improve the organisation’s marketing operations.

This Roundtable has concluded. Please contact us at lduan@cxoinnovation.com for more information about customising your CXO Roundtable.

The CMO Roundtable has a limited 15 seats for Senior-Level Industry Leaders from the field of Customer Experience, Customer Services, Operation Services and Digital Transformation from major brands who are based in the UK. Please apply for your seats below, our team will get back to you within 24 hours to confirm your place.

Event Agenda

Moderators

Guido Derkx

Chief Commercial Officer, Storyteq

Guido Derkx, Chief Commercial Officer at Storyteq, has been with the company since its 2016 origins in his home country of the Netherlands. As the need for content increases, Guido is dedicated to automating the way multiple versions of creative assets are reproduced, affording creative people more time to work on new ideas. After earning his commercial and business stripes in other industries, he decided to further explore his fascination for making things better and simpler within the creative industry. He drove Storyteq’s transition from a video production agency to a Creative Automation platform, after the then five-person agency noticed the problem themselves of painstakingly creating many versions of the same piece of product advertising. Guido is now again one of those faces at the helm of Storyteq’s latest expansion, which offers a one-of-a-kind solution that not only scales creative production but provides a system for the planning and optimization stages of a campaign across workflows, departments, and all marketing operations.

John Kirk

Chief Strategy Officer, Storyteq

John Kirk, Chief Strategy Officer at Storyteq, has spent over 10 years deeply immersed in the arena of technology-led marketing and content operations for major retail and brand customers across all sectors, globally. John’s focus (and personal passion) is working with clients and industry analysts on directing and driving marketing ecosystem maturity to deliver tangible user and enterprise value, with high levels of technology adoption. John spent many years travelling worldwide with Alliance Manchester Business School to deliver workshops on Strategic Management on the Global MBA program. Here he trained hundreds of senior managers and directors from many leading global consultancies and enterprises. More recently, John was Team ITG’s program director and technology lead supporting GSK’s Consumer Healthcare (now Haleon) digital and marcomm transformation project, which won the Gartner Communications Award 2022 for ‘Excellence in MarComm Technology’.

Dan Birks

Director, Team ITG

Dan Birks is a Director at Team ITG and has spent over 20 years within marketing services, focused on technology-led marketing and content operations. Dan’s focus is on ensuring new models, platforms and technologies ultimately deliver an improved day-to-day process for marketers, resulting in outputs that are delivered more quickly, with more impact and at a lower cost. Dan has worked primarily in global roles within marketing services organisations supporting large brands to ensure new marketing services operating models, and particularly the enabling technology, is delivered practically and successfully.

Our Sponsors

Salesforce

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies – cloud, mobile, social, voice, and artificial intelligence – to connect to their customers in a whole new way. The Salesforce Customer 360 is an integrated CRM platform, powered by AI, that unites marketing, sales, commerce, IT and analytics departments. It gives these teams a single, shared view of their customers so they can work together to build lasting, trusted relationships and deliver the personalised experiences their customers expect. Salesforce is committed to a set of core values – trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row.

Tealium

Tealium connects customer data– spanning web, mobile, offline, and IoT devices — so brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. Over 1,000 businesses worldwide trust Tealium to power their customer data strategies.

Adobe

Company description: Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratise creativity, shape the next generation of storytelling and inspire entirely new categories of business.

Braze

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands like Citi, Burger King, Sephora, Disney, Telstra & Skyscanner foster human connection across email, mobile, SMS, and web. Named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms, Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore.

ServiceNow

ServiceNow (NYSE: NOW) is the fastest-growing enterprise cloud software company in the world above $1 billion. Founded in 2004 with the goal of making work easier for people, ServiceNow is making the world of work, work better for people. Our cloud-based platform and solutions deliver digital workflows that create great experiences and unlock productivity for more than 6,200 enterprise customers worldwide, including approximately 80% of the Fortune 500.

ON24

ON24 is on a mission to transform the way marketers market, powering the live, always-on and personalised experiences that businesses need to create engagement, deliver data, find demand and drive revenue. Through the ON24 Platform, marketers can build data-rich, interactive webinar and content experiences, understand audience behavior and turn that intelligence into action. Informed by more than a billion engagement minutes — including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources — marketers drive more revenue from ON24 experiences than any other digital channel. Headquartered in San Francisco, ON24 has a wide global footprint with eight offices in key regions, including London, Munich, Singapore, Stockholm and Sydney.

SAP

As the market leader in enterprise application software, SAP is helping companies of all sizes and in all industries run better by redefining ERP and creating networks of intelligent enterprises that provide transparency, resiliency, and sustainability across supply chains.

Their end-to-end suite of applications and services enables our customers to operate profitably, adapt continuously, and make a difference worldwide.

Forrit

Forrit – the next-generation Azure Content Management System that helps you create exceptional online customer experiences.

Their easy-to-use CMS lets you build and edit your website with minimal tech skills. With a host of security and audit features built-in, Forrit will help you reduce risk and comply with regulations.
For more information, visit LinkedIn, X.

Qualtrics

Qualtrics, the world’s No. 1 Experience Management (XM) provider and creator of the XM category is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand.

Over 13,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about.

To learn more, please visit Qualtrics.

Integral Ad Science

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Storyteq

StoryTeq’s revolutionary Creative Automation is enabling major brands around the world to deliver more high-quality content to every channel and market, faster than ever before. That’s premium video, digital, statics and print content, all created in a matter of seconds from our dynamic templates.

And with their Forrester®-recognised ActiveDAM module, local teams can now adopt, adapt, download and distribute hyper-relevant, localised marketing specific to their unique audiences, connecting marketing operations and ensuring brand consistency in every location.

Moengage

Moengage is an insights-led customer engagement platform, trusted by more than 1,200 global consumer brands such as Deutsche Telekom, Soundcloud, Travelodge, Unilever, and more. MoEngage empowers marketers and product owners with insights into customer behaviour and the ability to act on those insights to engage customers across the web, mobile, email, social and messaging channels. Consumer brands across 35 countries use MoEngage to send more than 50 billion messages to engage 900 million users every month.

For more information, visit LinkedIn, X, Facebook, Instagram.

Treasure Data

Treasure Data CDP helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Headquartered in Mountain View, CA, Treasure Data is trusted by hundreds of Fortune 500 and Global 2000 companies.

Monsido

Monsido powered by CivicPlus® is a leading website governance and optimization solution designed to enable organizations to deliver a superior and inclusive user experience. The Monsido Platform includes a cohesive suite of tools for website accessibility, quality assurance, brand and content compliance, and more.

Cielo

Cielo is a Global Talent Partner that helps you find and inspire your unfair share of talent to deliver stellar customer experiences .

They help you change and keep ahead of the curve through talent strategy, employer brand, digital, DEI and change management – effectively turning that talent into bottom-line advantage.

Team ITG

They are the Inspired Thinking Group: one vision, powered by two engines.

Team ITG – their end-to-end creative services, covering everything from strategy, CRM and digital activation to creative production, photography and video.

Storyteq – their game-changing marketing technology, harnessing cutting-edge Creative Automation.

Together, Team ITG is transforming marketing for their global clients.

BCG Boston Consulting Group

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.

BCG was the pioneer in business strategy when it was founded in 1963. Today, they work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organisations to grow, build sustainable competitive advantage, and drive positive societal impact.

Ipsos

Ipsos CX are the Global research professionals specialising in customer experience.

At our core we run operationalised Voice of the Customer programmes using best in class technology. Our service-led team bring analytics, insight and CX advisory expertise at the right time and pace to support your CX maturity, capability, capacity and budgets.

Canva

Launched in 2013, Canva is a global online visual communications platform designed to empower the world to design. It’s a simple way to create beautiful designs from presentations to infographics, videos, t-shirts and social media graphics. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, social media graphics, posters, apparel to videos, plus a huge library of fonts, stock photography, illustrations, video footage and audio clips, anyone can take an idea and create something beautiful.

Epsilo

Epsilo is a SaaS company that helps e-commerce marketers and category managers deliver effective advertising operations across the leading online retail platforms in Southeast Asia. ​The company leverages integrations with these platforms to enable companies to seamlessly track and optimise in-platform marketing efforts and operational controls across multiple brands, SKUs, websites and countries from within the Epsilo ecosystem.

Acquia

Acquia is the open digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms.

The Trade Desk

Founded in 2009, The Trade Desk (Nasdaq: TTD) is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and Enterprise™ APIs enable custom development on top of the platform.

Sitecore

Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal and Volvo Cars rely on Sitecore to provide more engaging, personalised experiences for their customers.

LiveRamp

As the leading data connectivity platform powered by core identity capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers.

CleverTap

CleverTap is the leading customer engagement and retention platform that helps brands maximize user lifetime value. Consumer brands around the world representing over 8,000 apps—including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek—trust CleverTap to help them improve user engagement and retention thereby growing long term revenue.

Similarweb

Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who are some of the world’s biggest brands — a digital edge that helps them beat their competition and win their markets.

Useinsider

We simplify the lives of marketers by helping them connect their data, understand how their users think, and predict what they’ll do next with the help of AI. Freeing marketers from IT helps them create captivating experiences that build brand love—at scale.

Seismic

Seismic is the industry-leading sales enablement and digital sales engagement solution, aligning go-to-market teams and empowering them to deliver engaging buyer experiences that drive growth. Seismic’s Storytelling Platform™ delivers innovative capabilities for marketers to orchestrate content delivery across all channels, and for sellers to engage with prospective buyers in a compelling, resonant manner at every step of the buyer journey. More than 700 enterprises including IBM and American Express have made Seismic their sales enablement platform of choice. The Seismic Storytelling Platform™ integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, and Australia.

HCL Software

HCL Software is a division of HCL Technologies (HCL) that operates its primary software business. It develops, markets, sells, and supports over 20 product families in the areas of DevSecOps, Automation, Digital Solutions, Data Management, Marketing and Commerce, and Mainframes. HCL Software has offices and labs around the world to serve thousands of customers. Its mission is to drive ultimate customer success with their IT investments through relentless innovation of its products.

MegazoneCloud

MegazoneCloud is one of the largest premier consulting partners of AWS in Asia Pacific based in Seoul, Korea. We have just launched MegazoneCloud Hong Kong office in Aug 2020 to support Hong Kong enterprises’ digital transformation. We are providing consulting services and technology solutions for businesses’ cloud adoption and digital transformation based on a strong partnership with Amazon Web Services (AWS) and 100+ global technology partners. Our diverse AWS competencies in Migration, SAP, Financial Services, Digital Commerce, Digital Customer Experience, Education, and Non-Profit prove our expertise in AWS. With this expertise and years of experience, we are trusted by more than 1,500 customers, from startups to large enterprises including Samsung, LG, and Lotte Group.

Who's Attending

Who We Are

The CXO Innovation series consists of exclusive, invite-only gatherings tailored for top executives who influence corporate strategy at regional or group levels. These events offer a unique platform for exploring innovative solutions to pressing challenges, exchanging ideas on navigating the rapidly evolving business landscape, and fostering potential future collaborations.


Each event is meticulously customised to meet the specific needs and budget of our clients, providing a setting for demonstrating thought leadership in an intimate, focused, and efficient format. This ensures maximum value and engagement for all participants.


Typically held in prestigious five-star hotels or upscale dining venues worldwide, our events create an environment conducive to open discussions. Attendees often include C-suite executives, VPs, and Division Heads with significant decision-making authority. While the format and size may vary, events are generally limited to a smaller group to facilitate meaningful interactions and focused conversations.


The CXO Innovation series can be conducted both in-person and virtually, covering key destinations across the EMEA and APAC regions.

To find out more, please email lduan@cxoinnovation.com