The CMO Roundtable discussion will focus on three key areas, namely people, process, and platforms.
People – why are our key stakeholders not aligned?
Process – why is our creative production process broken and out of date?
Platforms – why do we have many, many, many platforms to run our marketing operations?
Firstly, the participants will explore the reasons why the key stakeholders are not aligned and identify ways to address this issue. Then the discussion will delve into the creative production process and determine why it is broken and out of date.
The participants will brainstorm solutions to revamp the process and ensure its efficiency. Lastly, the group will examine the challenges associated with having numerous platforms to run marketing operations and seek ways to streamline them to enhance overall effectiveness.
The roundtable promises to be an informative and productive session that will yield actionable insights to improve the organisation’s marketing operations.
Guido Derkx, Chief Commercial Officer at Storyteq, has been with the company since its 2016 origins in his home country of the Netherlands. As the need for content increases, Guido is dedicated to automating the way multiple versions of creative assets are reproduced, affording creative people more time to work on new ideas. After earning his commercial and business stripes in other industries, he decided to further explore his fascination for making things better and simpler within the creative industry. He drove Storyteq’s transition from a video production agency to a Creative Automation platform, after the then five-person agency noticed the problem themselves of painstakingly creating many versions of the same piece of product advertising. Guido is now again one of those faces at the helm of Storyteq’s latest expansion, which offers a one-of-a-kind solution that not only scales creative production but provides a system for the planning and optimization stages of a campaign across workflows, departments, and all marketing operations.
John Kirk, Chief Strategy Officer at Storyteq, has spent over 10 years deeply immersed in the arena of technology-led marketing and content operations for major retail and brand customers across all sectors, globally. John’s focus (and personal passion) is working with clients and industry analysts on directing and driving marketing ecosystem maturity to deliver tangible user and enterprise value, with high levels of technology adoption. John spent many years travelling worldwide with Alliance Manchester Business School to deliver workshops on Strategic Management on the Global MBA program. Here he trained hundreds of senior managers and directors from many leading global consultancies and enterprises. More recently, John was Team ITG’s program director and technology lead supporting GSK’s Consumer Healthcare (now Haleon) digital and marcomm transformation project, which won the Gartner Communications Award 2022 for ‘Excellence in MarComm Technology’.
Dan Birks is a Director at Team ITG and has spent over 20 years within marketing services, focused on technology-led marketing and content operations. Dan’s focus is on ensuring new models, platforms and technologies ultimately deliver an improved day-to-day process for marketers, resulting in outputs that are delivered more quickly, with more impact and at a lower cost. Dan has worked primarily in global roles within marketing services organisations supporting large brands to ensure new marketing services operating models, and particularly the enabling technology, is delivered practically and successfully.
The CXO roundtable is an exclusive and prestigious gathering of top-level executives representing a diverse range of industries and sectors.
It serves as a platform for industry leaders to explore innovative approaches to common challenges, exchange ideas on how to navigate the rapidly changing business landscape, and fostering potential future collaboration.
These in-person discussions usually last between 1 hour 30 minutes to 2 hours and will take place in upscale dining venues around the world, offering an environment conducive to open and confidential discussions. Attendees may include C-suite executives, VPs and Division Heads who hold significant decision-making power within their organisations. The size of the roundtable can vary, but it is typically limited to a small group of 8 to 15 participants to ensure meaningful interactions and focused conversations.
The Roundtable can take place both in person and virtually, targeting decision makers from Europe and APAC regions.
To find out more, please email hello@cxoinnovation.com
Sponsorship Opportunities:
sponsor@cxoinnovation.com
Delegate Registration:
attend@cxoinnovation.com
General Enquiry:
hello@cxoinnovation.com
Cookie | Duration | Description |
---|---|---|
__cfruid | session | Cloudflare sets this cookie to identify trusted web traffic. |
AWSALBCORS | 7 days | Amazon Web Services set this cookie for load balancing. |
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category. |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
CookieLawInfoConsent | 1 year | CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie. |
elementor | never | The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
test_cookie | 15 minutes | doubleclick.net sets this cookie to determine if the user's browser supports cookies. |
VISITOR_INFO1_LIVE | 5 months 27 days | YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface. |
YSC | session | Youtube sets this cookie to track the views of embedded videos on Youtube pages. |
yt-remote-connected-devices | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
yt-remote-device-id | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
yt.innertube::nextId | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
yt.innertube::requests | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
Cookie | Duration | Description |
---|---|---|
_hjAbsoluteSessionInProgress | 30 minutes | Hotjar sets this cookie to detect a user's first pageview session, which is a True/False flag set by the cookie. |
Cookie | Duration | Description |
---|---|---|
_ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
_ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
_gat_gtag_UA_* | 1 minute | Google Analytics sets this cookie to store a unique user ID. |
_gid | 1 day | Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. |
_hjAbsoluteSessionInProgress | 30 minutes | Hotjar sets this cookie to detect a user's first pageview session, which is a True/False flag set by the cookie. |
_hjFirstSeen | 30 minutes | Hotjar sets this cookie to identify a new user’s first session. It stores the true/false value, indicating whether it was the first time Hotjar saw this user. |
_hjRecordingEnabled | never | Hotjar sets this cookie when a Recording starts and is read when the recording module is initialized, to see if the user is already in a recording in a particular session. |
_hjRecordingLastActivity | never | Hotjar sets this cookie when a user recording starts and when data is sent through the WebSocket. |
CONSENT | 2 years | YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data. |
Cookie | Duration | Description |
---|---|---|
_hjIncludedInSessionSample_3532527 | 2 minutes | Description is currently not available. |
_hjSession_3532527 | 30 minutes | Description is currently not available. |
_hjSessionUser_3532527 | 1 year | Description is currently not available. |
cookielawinfo-checkbox-functional-analytical | 1 year | Description is currently not available. |
Cookie | Duration | Description |
---|---|---|
_ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
_ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
_gat_gtag_UA_* | 1 minute | Google Analytics sets this cookie to store a unique user ID. |
_gid | 1 day | Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. |
_hjAbsoluteSessionInProgress | 30 minutes | Hotjar sets this cookie to detect a user's first pageview session, which is a True/False flag set by the cookie. |
_hjFirstSeen | 30 minutes | Hotjar sets this cookie to identify a new user’s first session. It stores the true/false value, indicating whether it was the first time Hotjar saw this user. |
_hjRecordingEnabled | never | Hotjar sets this cookie when a Recording starts and is read when the recording module is initialized, to see if the user is already in a recording in a particular session. |
_hjRecordingLastActivity | never | Hotjar sets this cookie when a user recording starts and when data is sent through the WebSocket. |
CONSENT | 2 years | YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data. |
Cookie | Duration | Description |
---|---|---|
_hjAbsoluteSessionInProgress | 30 minutes | Hotjar sets this cookie to detect a user's first pageview session, which is a True/False flag set by the cookie. |