CCXO Roundtable from ServiceNow, Hong Kong

Our Sponsors

Salesforce

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies – cloud, mobile, social, voice, and artificial intelligence – to connect to their customers in a whole new way. The Salesforce Customer 360 is an integrated CRM platform, powered by AI, that unites marketing, sales, commerce, IT and analytics departments. It gives these teams a single, shared view of their customers so they can work together to build lasting, trusted relationships and deliver the personalised experiences their customers expect. Salesforce is committed to a set of core values – trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row.

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Tealium

Tealium connects customer data– spanning web, mobile, offline, and IoT devices — so brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. Over 1,000 businesses worldwide trust Tealium to power their customer data strategies.

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Adobe

Company description: Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratise creativity, shape the next generation of storytelling and inspire entirely new categories of business.

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Braze

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands like Citi, Burger King, Sephora, Disney, Telstra & Skyscanner foster human connection across email, mobile, SMS, and web. Named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms, Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore.

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ServiceNow

ServiceNow (NYSE: NOW) is the fastest-growing enterprise cloud software company in the world above $1 billion. Founded in 2004 with the goal of making work easier for people, ServiceNow is making the world of work, work better for people. Our cloud-based platform and solutions deliver digital workflows that create great experiences and unlock productivity for more than 6,200 enterprise customers worldwide, including approximately 80% of the Fortune 500.

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ON24

ON24 is on a mission to transform the way marketers market, powering the live, always-on and personalised experiences that businesses need to create engagement, deliver data, find demand and drive revenue. Through the ON24 Platform, marketers can build data-rich, interactive webinar and content experiences, understand audience behavior and turn that intelligence into action. Informed by more than a billion engagement minutes — including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources — marketers drive more revenue from ON24 experiences than any other digital channel. Headquartered in San Francisco, ON24 has a wide global footprint with eight offices in key regions, including London, Munich, Singapore, Stockholm and Sydney.

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SAP

As the market leader in enterprise application software, SAP is helping companies of all sizes and in all industries run better by redefining ERP and creating networks of intelligent enterprises that provide transparency, resiliency, and sustainability across supply chains.

Their end-to-end suite of applications and services enables our customers to operate profitably, adapt continuously, and make a difference worldwide.

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Google

Google Marketing Platform helps you plan, buy, measure and optimise digital media and customer experiences in one place. Google Marketing Platform helps you deliver more relevant and effective marketing, while ensuring that you respect your customers’ privacy and give them control over their data.

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Asana

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 100,000 paying customers and millions of free organizations across 190 countries. Global customers such as Amazon, Japan Airlines, Sky and Under Armour rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns.

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Haptik

At Haptik, our singular mission is to help brands streamline customer communications with our Generative AI-powered omnichannel Conversational CRM, which drives faster issue resolution, a unified support experience, and high-impact one-on-one marketing campaigns. AI is ingrained in the fabric of Haptik with over a decade of AI-powered innovation helping 500+ enterprises deliver superior customer experiences. We’ve processed 10B+ interactions, and 10M+ transactions, and the biggest brands trust us to handle scale and deliver business value. Our cutting-edge NLP engine is the cornerstone of helping enterprises automate the most complex customer engagement journeys with confidence and offer richer conversational experiences. Haptik’s product suite boasts two key lines of products – Interakt & Contakt.

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monday.com

monday.com is a work operating system (Work OS) where organizations of any size can create the tools and processes they need to manage every aspect of their work. From planning marketing campaigns, cross-functional projects and aligning teams to OKRs, by combining building blocks, like apps automations and integrations, teams can build or customize the workflows of their dreams.

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Zendesk

Zendesk is on a mission to simplify the complexity of business and make it easy for companies and customers to create connections.

Our customer experience software unlocks the power of billions of interactions, enabling businesses to build rich, meaningful relationships with their customers. The company was conceived in Copenhagen, Denmark and today operates in more than 20 countries around the world.

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Monsido

Monsido powered by CivicPlus® is a leading website governance and optimization solution designed to enable organizations to deliver a superior and inclusive user experience. The Monsido Platform includes a cohesive suite of tools for website accessibility, quality assurance, brand and content compliance, and more.

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Kissflow

Kissflow is a low-code application development platform that brings business users and IT closer to simplifying work management and dramatically accelerating digital transformation.

It is the only low-code platform built for multiple personas has the right blend of features to be both simple and powerful, and allows IT leaders full governance. Organizations can create the widest variety of applications, from simple workflows and project boards to complex organization-wide solutions.

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Twilio Segment

Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. More than 20,000 companies use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.

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Ipsos

Ipsos CX are the Global research professionals specialising in customer experience.

At our core we run operationalised Voice of the Customer programmes using best in class technology. Our service-led team bring analytics, insight and CX advisory expertise at the right time and pace to support your CX maturity, capability, capacity and budgets.

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Cielo

Cielo is a Global Talent Partner that helps you find and inspire your unfair share of talent to deliver stellar customer experiences .

They help you change and keep ahead of the curve through talent strategy, employer brand, digital, DEI and change management – effectively turning that talent into bottom-line advantage.

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Marigold

MarigoldTM solutions, Cheetah Digital and Selligent help B2C marketers and industry-leading retailers in the UK and EMEA create lasting customer trust and drive brand revenue outcomes by bringing custom and personalised content to every customer.

Cheetah Digital helps marketers develop lasting, one-to-one customer relationships through enterprise-grade solutions that span the customer lifecycle—from accelerating acquisition with zero-party data to deepening engagement to building lifelong loyalty.

Selligent helps B2C marketers establish long-lasting customer relationships with a flexible, cross-channel marketing platform with localised solutions, partners, and support throughout Europe.

Marigold’s approach to relationship marketing stands alone in a world of one-size-fits-all marketing technology companies. Our solutions are designed for your specific size, industry, and maturity, giving you the technology and expertise you need to grow the relationships that grow your business, from customer acquisition to engagement to loyalty. And, with a team of strategists that provide insights into what’s working, what’s not, and what’s changing in your industry, you can maximise ROI at every step.

Great marketing isn’t just about conversion but genuine connection. Learn why 40,000 businesses worldwide trust Marigold as the foundation they need to help relationships take root.

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Team ITG

They are the Inspired Thinking Group: one vision, powered by two engines.

Team ITG – their end-to-end creative services, covering everything from strategy, CRM and digital activation to creative production, photography and video.

Storyteq – their game-changing marketing technology, harnessing cutting-edge Creative Automation.

Together, Team ITG is transforming marketing for their global clients.

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BCG Boston Consulting Group

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.

BCG was the pioneer in business strategy when it was founded in 1963. Today, they work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organisations to grow, build sustainable competitive advantage, and drive positive societal impact.

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EPAM

EPAM is a leading digital transformation services and product engineering company. The multi-disciplinary teams combine business expertise with design thinking, backed by deep roots in world-class engineering. EPAM collaborates with its customers to deliver next-gen solutions that turn complex business challenges into real business values and outcomes.

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Canva

Launched in 2013, Canva is a global online visual communications platform designed to empower the world to design. It’s a simple way to create beautiful designs from presentations to infographics, videos, t-shirts and social media graphics. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, social media graphics, posters, apparel to videos, plus a huge library of fonts, stock photography, illustrations, video footage and audio clips, anyone can take an idea and create something beautiful.

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Epsilo

Epsilo is a SaaS company that helps e-commerce marketers and category managers deliver effective advertising operations across the leading online retail platforms in Southeast Asia. The company leverages integrations with these platforms to enable companies to seamlessly track and optimise in-platform marketing efforts and operational controls across multiple brands, SKUs, websites and countries from within the Epsilo ecosystem.

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Dash Hudson

The world’s most important companies use Dash Hudson to create and share photos and videos that people care about. Brands like Farfetch, Sephora, and Condé Nast use Dash Hudson daily to make every interaction on social meaningful. Our visual marketing software provides a one-stop solution to create, measure, and predict performance, see trends, enhance engagement, and distribute it all – wherever your content lives.

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Acquia

Acquia is the open digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms.

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The Trade Desk

Founded in 2009, The Trade Desk (Nasdaq: TTD) is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and Enterprise™ APIs enable custom development on top of the platform.

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Shootsta

At Shootsta we love enabling companies to create video content at scale by providing them with a custom built camera kit, and giving them the training and resources on how to shoot content themselves. For example we have trained over 150 staff at Qantas to shoot great quality content. We also have a network of videographers that can shoot the content for you. Once it’s shot it is then uploaded to our cloud based system called the Hub, where all your elements, cutaways and previously shot content lives. Our editors get working on that footage, having the editing, top and tail, motion graphics, colour grading and music done and dusted, and back to you within 24 hours.

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Eyeota

Eyeota is a data transformation company serving the global enterprise. Leading brands, publishers and data companies leverage Eyeota to onboard, enrich, and activate their data assets across global markets and digital geographies. As the world’s largest data onboarding and audience intelligence firm, Eyeota brings a depth of experience in adapting data strategies to be consumer-friendly, addressable and scalable in omnichannel environments. Empowering enterprises with future-proof data capabilities, Eyeota’s suite of solutions are privacy-by-design, flexible and interoperable across all major platforms, channels and identifiers. Founded in 2010, Eyeota operates in Europe, Asia, Australia and the Americas powering data solutions in 188 countries.

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Adzymic

Adzymic transforms display advertising into high-performing ad formats. With our proprietary technology, content-rich and visually captivating display ads can be developed at scale and speed. These include formats such as carousel ads, video ads integrated with maps, 3D ads, and now even supporting Facebook video and image ads. Our dynamic creative optimisation (DCO) methodology uses the Adzymic Smart Tag to help advertisers generate personalised ads based on site interaction and provides end-to-end tracking of user behaviour and conversions, without the need for manual product feed maintenance. Ads are optimised in real-time using machine learning algorithms and on-demand ad updates. Adzymic combines the power of innovative ROI-driven ad formats with machine learning to dramatically improve campaign performance. We seek to simplify the creative management process for brands and media agencies to create, serve and optimise display campaigns.

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Srijan Technologies

Srijan is a global engineering firm that builds transformative digital paths to better futures for Fortune 500 enterprises, government agencies and nonprofits all over the world. Srijan has championed enterprise and open-source technologies over the last two decades, bringing advanced engineering capabilities and agile practices to some of the biggest names across Aviation, Beauty, FMCG, Media, Retail, Telecom, Technology, and others. Headquartered in India, Srijan has its regional APAC HQ in Singapore. Srijan operates in 8 other countries across the globe including Australia, HongKong, Japan, Malaysia, Philippines, UK and USA. We lead in Drupal with 300+ Drupal engineers and 75+ Acquia certified Drupal developers and are amongst the top Drupal companies globally. In addition, Srijan is an Acquia Preferred Partner, AWS Advanced Consulting Partner, and Apigee Consulting Partner in pursuit of expanding its API, Cloud and Data Sciences practice.

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Brightcove

When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. Creativity thrives. Since 2004, Brightcove has been helping customers discover and experience the incredible power of video through its award-winning technology, empowering organisations in more than 70 countries across the globe to touch audiences in bold and innovative ways. Brightcove is Video That Means Business.

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Sitecore

Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal and Volvo Cars rely on Sitecore to provide more engaging, personalised experiences for their customers.

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LiveRamp

As the leading data connectivity platform powered by core identity capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers.

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Syno

Syno, with offices around Europe and Asia, uses its consumer data cloud platform to assist clients in collecting, processing, visualizing, and understanding a wide-range of increasingly complex data. Based on this data, clients can make better decisions to become more successful in today’s business world.

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CleverTap

CleverTap is the leading customer engagement and retention platform that helps brands maximize user lifetime value. Consumer brands around the world representing over 8,000 apps—including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek—trust CleverTap to help them improve user engagement and retention thereby growing long term revenue.

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SNIPP

Snipp is a global marketing and loyalty technology solutions company that brings together a modular SaaS technology suite with best-in-class marketing expertise to enable clients to increase sales, retain customers and build proprietary data sets that enable intelligent decision making. Our modular CUSTOMER ACQUISITION RETENTION & ENGAGEMENT platform enables implementation of omni-channel, device agnostic programs, fromone-off promotions to evergreen loyalty programs,that are ROI-driven and data-rich. We capture unique zero party data in real time and build a single unified customer view, driving personalization and brand loyalty.

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MediaValet

MediaValet is a leading provider of cloud-based digital asset management software that helps enterprise marketing, communication, engineering, industrial design, video production, and creative teams easily create, manage, collaborate on, and distribute their digital assets, improving productivity, reducing costs, increasing the ROI on marketing, education, training and product spend. With unlimited users, support, and training, teams worldwide can access the assets they need, whenever and wherever they need it.

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Melissa

For more than 30 years, Melissa has been a leading provider of global identity verification and data quality solutions. We provide the tools you need to keep your consumer and business contact data current for improved response, reduced costs and fraud prevention. Specializing in address quality and global ID (KYC) solutions; we can verify name, address, email and phone, and append your lists with location intelligence and demographics.

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Opentext

Headquartered in Waterloo, Ontario, Canada, OpenText is a world leader in Information Management, helping companies securely capture, govern and exchange information on a global scale. OpenText solves digital business challenges for customers, ranging from small and mid-sized businesses to the largest and most complex organizations in the world. Empowering customers with the most complete and integrated Information Management platform, OpenText solutions integrate and protect data and content inside and outside their organization.

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Netcorecloud

Netcore Cloud is a global Martech product company that helps B2C brands create amazing digital experiences with a range of products that help in acquisition, engagement, and retention. The first and leading AI/ML-powered marketing automation and customer engagement platform, Netcore Cloud was established in 1997 by Rajesh Jain, an internet pioneer. Today Netcore Cloud is revolutionizing the way marketing & product teams engage with the consumers.

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Emplifi

Emplifi, formerly Astute and Socialbakers, is the leading unified CX platform that brings marketing, care and commerce together to help businesses close the customer experience gap. More than 7,000 brands, including Delta Airlines, Ford Motor Company and McDonalds, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit www.emplifi.io.

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Cheetah Digital

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today’s consumer. Many of the world’s best brands, including American Express, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle.

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Similarweb

Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who are some of the world’s biggest brands — a digital edge that helps them beat their competition and win their markets.

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Appier

Appier is an internationally recognised artificial intelligence company. It is a technology partner to some of the world’s leading brands, helping them effectively implement and leverage AI to drive business growth. It’s suite of enterprise-grade products helps organisations maximise data, uncover hidden insights and personalise customer outreach. Appier was established in 2012 by a passionate team of experts in AI, data analysis, distributed systems and marketing. Appier now extends across 14 offices in APAC with more than 400 employees. It has raised US$162 million in funding, and has been recognised as a leader in AI by Fortune Magazine and others.

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Kaltura

Kaltura’s mission is to power any video experience. Our wide array of video solutions are deployed globally across thousands of enterprises, media companies, service providers, and educational institutions, leveraging video to teach, learn, communicate, collaborate, and entertain.

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Useinsider

We simplify the lives of marketers by helping them connect their data, understand how their users think, and predict what they’ll do next with the help of AI. Freeing marketers from IT helps them create captivating experiences that build brand love—at scale.

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Seismic

Seismic is the industry-leading sales enablement and digital sales engagement solution, aligning go-to-market teams and empowering them to deliver engaging buyer experiences that drive growth. Seismic’s Storytelling Platform™ delivers innovative capabilities for marketers to orchestrate content delivery across all channels, and for sellers to engage with prospective buyers in a compelling, resonant manner at every step of the buyer journey. More than 700 enterprises including IBM and American Express have made Seismic their sales enablement platform of choice. The Seismic Storytelling Platform™ integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, and Australia.

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RD&X Network

ReBid is RD&X Network’s MadTech products and solutions suite. Founded by Rajiv Dingra in 2020, RD&X Network is a transformation network offering products and solutions in martech, adtech, and deep tech to drive creative, media, data, and business transformation, helping global businesses become real-time, disruptive and thereby achieving exponential growth. RD&X is a geography agnostic company which is having an agile and hybrid work culture.

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HCL Software

HCL Software is a division of HCL Technologies (HCL) that operates its primary software business. It develops, markets, sells, and supports over 20 product families in the areas of DevSecOps, Automation, Digital Solutions, Data Management, Marketing and Commerce, and Mainframes. HCL Software has offices and labs around the world to serve thousands of customers. Its mission is to drive ultimate customer success with their IT investments through relentless innovation of its products.

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MegazoneCloud

MegazoneCloud is one of the largest premier consulting partners of AWS in Asia Pacific based in Seoul, Korea. We have just launched MegazoneCloud Hong Kong office in Aug 2020 to support Hong Kong enterprises’ digital transformation. We are providing consulting services and technology solutions for businesses’ cloud adoption and digital transformation based on a strong partnership with Amazon Web Services (AWS) and 100+ global technology partners. Our diverse AWS competencies in Migration, SAP, Financial Services, Digital Commerce, Digital Customer Experience, Education, and Non-Profit prove our expertise in AWS. With this expertise and years of experience, we are trusted by more than 1,500 customers, from startups to large enterprises including Samsung, LG, and Lotte Group.

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Salesforce

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Chief Customer Experience Officer Roundtable - ServiceNow

Driving Customer Loyalty with Connected Digital Workflows

September 2022 | Tin Lung Heen - The Ritz-Carlton Hong Kong | #ChiefCX

Event starts in:

Driving Customer Loyalty with Connected Digital Workflows

Event Agenda

Moderators

Albert Li

Managing Director, North Asia, ServiceNow

Davis Ng

Head of Solution Consulting, North Asia, ServiceNow

Allen Wong

Partner & Digital Leader, Deloitte

Our Sponsors

Salesforce