Today’s customers value personalisation and want a brand to know more about them in order to provide content of value and interest.
A single customer view is the foundation that makes an organisation’s relationship with customers experiential rather than transactional, obtaining a comprehensive view of customers by leveraging data from various touchpoints in a customer’s journey. For organisations to be successful in today’s ever-changing customer demands and needs, it is paramount for companies to understand and act on their customer’s entire experience by connecting data across every device and channel.
With a data and marketing background, Nick has worked in digital marketing for over 15 years. His experience in several martech start-ups and global marketing clouds has helped put a great perspective on what customer experience focused organisations need to focus on to be successful. Spoiler alert, both technology & data play a key role to help enable that success, along with people, process & culture.
As the RVP of Solution Consulting across APJ, Nick spends a lot of his time explaining to friends what that exactly means – yet still ending up confusing them!
An expat-Brit, Nick loves spending time with his family and dog, taking in the amazing sights of Australia & New Zealand!
Mark Van Den Haak is a data-driven marketer, passionate about all things digital and data. Currently acting as the VP of Asia at Tealium, with a laser eye focus on supporting brands in their data transformation journey. Tealium collects and unifies customer data, from web, mobile, offline, and IoT devices, and consolidates this into a single customer view that is then distributed in real-time to other technologies. With Tealium brands can connect with their customers. Tealium supports over 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure.
Prior to Tealium, Mark was the VP of Sales at Dynamic Yield APAC, and Sales Director ASEAN at Oracle Marketing Cloud.