Chief Customer Experience Officer Luncheon

Executive Virtual Roundtable: Humanising Customer Engagement

Live Session Ended: 18th January, 2022

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Overview

Customers today expect mobile and personalized self-service when they experience a problem. Companies not providing it see higher customer service costs and lower customer satisfaction, impacting retention and revenue growth. On the other hand, disconnected and legacy systems force agents to switch between systems when fielding even simple customer requests. This has a negative effect on their productivity, resulting in slows service delivery, and ultimately impacts customer satisfaction.

In this roundtable, we will discuss the recent trends on how leaders in customer experience drive customer loyalty with connected digital workflows and how they go beyond traditional CRM and field service. We will start with a short presentation about how digital workflows has become the building blocks for modern customer experience, follow by a fireside chat with Mr. Allen Wong, Deloitte Digital HK Leader, in discussing what are the recent trends we see in the Greater Bay Area (GBA) market.

Event Agenda

Moderators

Chye Yien

Senior Strategic Business Consultant, APAC Braze

Chye leads Industry Solutions at Braze in APAC, a dedicated team developing breakthrough growth opportunities and strategies for Braze to compete and win in each industry. Chye has more than 10 years of experience as a marketing professional, working in global organisations across finance and media industry. She was also leading a digital team in a global agency, focused on driving innovation and delivering business growth.

Augustin Du Mesnildot

VP of Online Marketing, Pomelo

Augustin du Mesnildot is Vice President of Online Marketing at Pomelo, Southeast Asia’s leading omnichannel fashion platform. He currently oversees all aspects of Pomelo’s performance marketing, engagement, and partnerships, spearheading Pomelo’s regional digital marketing strategy. Augustin has 10 years of experience in marketing and e-commerce, having previously worked in Paris, Shanghai, and Berlin. Before joining Pomelo, Augustin led Revolve’s international expansion strategy, driving advertising initiatives across key markets. He also served as the head of digital marketing at SmartBuyGlasses.

Our Sponsors

Salesforce

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies – cloud, mobile, social, voice, and artificial intelligence – to connect to their customers in a whole new way. The Salesforce Customer 360 is an integrated CRM platform, powered by AI, that unites marketing, sales, commerce, IT and analytics departments. It gives these teams a single, shared view of their customers so they can work together to build lasting, trusted relationships and deliver the personalised experiences their customers expect. Salesforce is committed to a set of core values – trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row.

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